Challenge and solution
The challenge posed to us by the client was to create a logo and brand identity for their burger house, focusing on a luxurious look and using a minimal number of colors. To achieve this, our design team focused on a beautiful and elegant application of green and white, in a juicy combination that would attract the attention of the target customer base.
In this process of creating the logo, we chose to use only two colors, green and white, to achieve a special visual effect and highlight the luxurious aspect of the brand. Green was chosen for its association with freshness and nature, which is relevant to burgers and is a significant aspect of the brand's identity. White, on the other hand, further supports the luxurious character of the brand, through its purity and elegance.
The challenge posed to us by the client was to create a logo and brand identity for their burger house, focusing on a luxurious look and using a minimal number of colors. To achieve this, our design team focused on a beautiful and elegant application of green and white, in a juicy combination that would attract the attention of the target customer base.
In this process of creating the logo, we chose to use only two colors, green and white, to achieve a special visual effect and highlight the luxurious aspect of the brand. Green was chosen for its association with freshness and nature, which is relevant to burgers and is a significant aspect of the brand's identity. White, on the other hand, further supports the luxurious character of the brand, through its purity and elegance.
In addition to the logo, our solution involved creating an illustration of a character representing the burger house. This illustration was carefully crafted to communicate with the target customer base, meeting their expectations for a luxurious and elegant brand. The character was presented with a dose of playfulness and style, giving it a special charm and making it suitable for the burger house it represents. This illustration was present in various aspects of the brand identity, from advertising to packaging, while the logo was integrated into all aspects of the brand's visual identity. Overall, this solution successfully met the challenge set by the client, creating a visual identity that reflects luxury and style.
BIG ARROW ®
CREATIVES
Petar Goshev
ILUSTRATION
Tamara Angelova
CREATIVES
Petar Goshev
ILUSTRATION
Tamara Angelova
LOGO
Petar Goshev
WHAT WE'VE DONE
Visual Identity, Verbal Narrative, Packaging, Art Direction, Character, Illustration Packaging
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